Social Media-New Age Era

Covid era was the time when all started getting wings of their skills. People who had never cooked suddenly became chefs, people who had never painted became artists etc. Basically it all became possible as all had time to develop their skill sets sitting at home and having special moments with their families. While this era also snatched jobs from a lot of people. People were dying more from hunger than the epidemic. As it is said "Business idea develops from problem solving." It paved the way for the new era of Social Media Influencers. 

It is not that the term did not exist earlier but the way pandemic was bringing the word closer through social media was a revolution in itself. It was a way of earning money by showcasing your talent. It could be anything - Making designer gowns to creating music with dialogues as long as it could make you stop at its channel and make you watch them. As we all were somehow depended on social media formats our day to day activities as everything was on a closure mode even a small video on how to make your eyebrow at home could fetch views. Urban citizens who were in a habit of ordering food from outside, every second day was forced to satiate their tastebuds through home cooked food which tasted like restaurants taking help of these social media food bloggers or youtubers. A group of health conscious people trying to keep the disease away in the best possible way were busy following the yoga or exercises demonstrated on the social media.

 Those days are finally gone and finally we have come out of our houses but the trend of earning through social media is still prevailing or in-fact growing more now. Some have come in a habit of work from home mode post pandemic, left jobs and have become full time youtubers or influencers, some are managing jobs and content development simultaneously, well who does not like some extra income? While this field of Social media content developers has been highlighted  more due to award functions organized by the government to felicitate  these influencers, glamourized by influencers or fans summits organized by these various mediums including live concerts  , lavish food and customized goodies etc, because of which more and more people want to get associated with these platforms. These are not only a good way of earning but also a nice way of connecting with  people which open gates for other mediums for these influencers like brand modelling, advertising and even entry in bollywood or OTT series once their faces become  popular. 

This is one of the reasons why we see that these channels are growing in such a way that like FB accounts, instagram accounts, everyone has a you-tube account where they share anything like what they ate, where they went, when they ate and every single thing and they have followers too who take them as their inspiration. Children below 13 Years of age have channel operated by their parents trying to fetch subscribers while 8th and 9th standard students along with having a good future also have a motive of hitting a certain number of subscribers in a particular month .

The social media which once served the purpose of problem solving upon typing some content is now filled with excessive information most of which is useless and coming from number of channels and accounts which may suddenly pop up due to maximum number of hits maybe due to some odd thumbnail. Content creation  is now becoming creativity with zero content. Because of the multiple channels and account openings, the productive and informative content is somewhere getting lost. On one hand there are random viewers passing filthy comments on someone's profile or video  on the other hand some youtubers with so called funny video channels hitting million subscribers are filled with excessively abusive language in the name of creating comedy. In a country like India , there should be a certain board or group to keep a check on the social media, should have proper guidelines, even OTT platforms should not get an open space to show or promote anything which is inappropriate as there is no censor board involved. Influencers giving misleading information or showing inappropriate content should be immediately stopped. People  performing dangerous stunts to attract views should not be promoted as it not only kills large number of such performers or makes them handicapped but also highly impacts kids and teen-agers who try to recreate those stunts falling a prey to mis happenings destroying families.

Content Creation is not just a money making business but it also comes with a responsibility. Influencers highly impact the lives of their viewers who follow them thoroughly so anything which is posted should be properly thought over. Similarly people posting their comments on someone's hard work also have a moral responsibility of thinking and writing without hurting any one's sentiments or targeting through personal or derogatory comments. Like we say every thing has positive and negative aspects, internet is an open platform, something which goes viral today, may be forgotten tomorrow. Someone who is celebrated today may be trolled tomorrow. Trends come and go, world remains same...it is time to make some change through social media for a better society, a better world to live -great things can be achieved by social media, lets  make a difference..